Utilising brand recognition to encourage a positive perception
The current attitude from manufacturers towards the process is: this is something they have to engage with, due to customer expectation, not one they necessarily want to. Therefore, I considered the first impression the page would have on users, and how this could be used to help improve their perception of the process. Using imagery of BBC content for the hero section indicates why they’re participating in this task: the ability to offer their customers all the amazing content the BBC has to offer.
Header section, for the signed out experience, using iPlayer branding to promote BBC content.
Working with another junior UX designer in iPlayer, I utilised artwork she had previously made for TV splash screens. This saved time, as well as creating consistency across a user's interactions with iPlayer on partner devices. Following this style, I created new imagery for the signed in experience that existing users would see as well.
Header section, for the signed in experience, using the interface of the iPlayer TV app where popular BBC content is promoted.